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Oregon Journal Photographic Negatives
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Willem van Hoogstraten

Full-length portrait of Willem van Hoogstraten posing in front of a locomotive at a train station. He is wearing a coat and tie. He is holding a hat in one hand and a book in the other, and an overcoat is draped over his arm. Van Hoogstraten was music director of the Portland Symphony Orchestra (now the Oregon Symphony) from 1925 to 1938. See related image No. 371N2549. Image note: The name “Von Hoogstratten [sic]” is written on the negative and is visible on the left side of the image.

Tito Schipa posing on Oregon Pony locomotive

Portrait of the Italian tenor Tito Schipa posing on the Oregon Pony. He is standing at the front of the locomotive and facing to the right. He is holding the control lever with one hand and shading his eyes with the other hand. The name “Tito Schipa” is written on the negative and is visible on the left side of the image. See related image Nos. 371N2266 and 371N2267.

St. Peter’s Dome and Rock of Ages, Columbia River Gorge

Photograph showing brush and forest below rock formations in the Columbia River Gorge near Dodson, Oregon. The formations are faintly visible in the background; at left is St. Peter’s Dome and at right is Rock of Ages. This photograph may be related to image Nos. 373G0358, 373G0360, and 379G0100. Image note: Damaged negative.

Server and customers at bar?

Photograph showing the interior of a bar or restaurant. Men are seated in a row at the counter, and a man behind the counter is holding out what appears to be a glass of beer. The number 2020 is written on the negative and is visible at the upper right side of the image.

Portland Mayor George L. Baker congratulating police Captain John T. Moore on retirement

Photograph showing Portland Mayor George L. Baker shaking hands with Portland police Captain John T. Moore in the council chambers at City Hall on October 26, 1932. A cropped version of this photograph was published on Page 2 of the Oregon Journal home edition that day under the headline “39 Long Years of It.” The photograph had the following caption: “Mayor George L. Baker (standing at left) congratulating Captain John T. Moore, veteran police officer, on completion of his 39 years of service. Moore will retire November 1. At the right is Chief of Police [Leon V.] Jenkins. In front of the group are Sigel Grutze, deputy city auditor, who has had 42 years’ service with the city, and Mrs. George Houck, assistant clerk of the city council.” Image note: The text “Insp Moore” is written on the negative and is visible on the left side of the photograph.

Red Cross poster

Photograph showing a poster for the Red Cross. The poster features an illustration of a nurse with her hand outstretched. On the left side of the illustration is the word “Join”; on the right side of the illustration is the emblem of the Red Cross. Below the illustration is the text “Your Red Cross needs you” in uppercase type.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Portland Market.” The poster features data about the number of Portland families in three categories of buying power, and the number of families in each category that are reached by the Oregon Journal, The Oregonian, and the News-Telegram newspapers. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster featuring an illustration of a woman and child, with a line of women’s silhouettes behind them. The poster bears the following text: “Facts / The direct Testimony of 11,000,000 Women Heads of Families …. / Polk Studies have nothing to prove. They provide a cold, scientific, mechanical measure of Consumer Values ….” The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, and 371N3265.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “37.62% of Portland Families Own Pianos.” The poster features an illustration of a woman playing a piano and additional statistics about piano ownership, including a pair of tables comparing data for “all families” and “Journal families.” The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “3 Groups of People Make Up the Portland Market.” Beneath the title are three illustrations: One of a man, woman, and child labeled “resident families”; one of a man and a woman labeled “resident individuals”; and one of a train labeled “transients.” At the bottom of the poster is the text “Because of the Greater Importance to majority of merchants the Polk study is confined to resident families.” The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Price Range Habit According to Buying Power Groups.” The poster includes three tables of data: one for hosiery, one for women’s shoes, and one for men’s shoes. Each table shows the percentage of people the three buying groups who purchase the item at various price points. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Youth outweighs Age In The Scales of Retail Buying.” Below the title is an illustration of a set of scales. Next to the illustration is the following text: “Table of an experiment showing that 84.4% of buying in ten major lines of retail merchandise is done by people under 45 years of age.” At the bottom of the poster is a table comparing the percentage of people in four age categories who bought each of ten kinds of merchandise. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Price Range According to Buying Power Groups.” The poster shows three tables of data: one for house dresses, one for street dresses, and one for evening dresses. The tables show the percentage of people in each of three buying groups who purchase each kind of garment at various price points. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster about the purchasing habits of Portland families. At the top of the poster is the text “In the purchase of certain commodities Portland Families have developed regular price habits .. “ On the right and left sides of the poster are two bars, one for “All families” and one for “Journal families,” showing the percentage of each group that makes clothing purchases at low, high, and medium prices. Between the bars is text describing how the figures in the bars were determined. Across the bottom of the poster is the following text: “The detailed Break Down of these Price Range Habits provides an accurate guide to the purchase, promotion and sale of .. merchandise to Portland Families.” The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Price Range Habits According to Buying Power Groups.” The poster includes three tables of data: one for millinery, one for men’s suits, and one for men’s hats. The tables show the percentage of people in each of three buying groups who purchase each kind of coat at various price points. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of two posters displayed on a stand. The poster on the left consists of the following text: “83% of Portland’s Family Heads are …… native born white.” The poster on the left has the text “One million facts describe families in each of 10 zones” above a map. The posters are probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Breakdown of Buying Habits of Greater Portland Families.” The poster includes six tables: one for hosiery, one for women’s shoes, one for men’s shoes, one for millinery, one for men’s suits, and one for men’s hats. Each table compares the percentage of “all families” and “Journal families” that buy the item at various price points. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “49.71% of Portland Families Own Gas Ranges.” The poster includes tables of additional data about range ownership, including appliance manufacturer and age. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Breakdown of Buying Habits of Greater Portland Families.” The poster includes six tables: one for house dresses; one for spring coats; one for street dresses; one for fabric coats; one for evening dresses; and one for fur coats. Each table compares the percentage of “all families” and “Journal families” that buy the garment at various price points. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3252, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “Price Range Habit According to Buying Power Groups.” The poster includes three tables of data: one for “spring coats,” one for “fabric coats,” and one for “fur coats.” The tables show the percentage of people in each of three buying groups who purchase each kind of coat at a range of price points. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster with the following text: “It is important to the Advertiser to know the character of the people represented in each newspaper family group in order to attune his merchandising & advertising policies to their economic standing and buying habits ….” Below that are the words “Here are the facts in Portland:--” and three diagrams comparing data for the News-Telegram, The Journal, and The Oregonian. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3249, 371N3250, 371N3251, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

Poster related to Polk consumer information study conducted for Oregon Journal?

Photograph of a poster titled “20.63% of Portland Families Own Electric Ranges.” The poster includes tables of additional data about ownership of electric ranges, including appliance manufacturer and appliance age. The poster is probably related to a Polk Consumer Study of Portland that was likely conducted for the Oregon Journal. See related image Nos. 371N3224, 371N3227, 371N3228, 371N3230, 371N3231, 371N3232, 371N3233, 371N3234, 371N3235, 371N3236, 371N3237, 371N3238, 371N3239, 371N3240, 371N3241, 371N3242, 371N3243, 371N3244, 371N3245, 371N3246, 371N3247, 371N3248, 371N3250, 371N3251, 371N3252, 371N3253, 371N3254, 371N3255, 371N3256, 371N3257, 371N3258, 371N3259, 371N3260, 371N3261, 371N3264, 371N3265, and 371N3270.

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